Höveler Pur.Muskel: 9 Reasons It's the Smart First Premium Feed You Buy

Quick answer: Höveler Pur.Muskel is a supplementary muesli supporting muscle development — 20% raw protein, 15.0% fat, 5.8% starch, 4.1% sugar — that you add to a complete ration. FEI-compliant, alfalfa-free, $52.99 for a 44 lb bag, with a 30-Day Money-Back Guarantee. Best for first-time premium feed buyers. Last checked: September 2026.

Buying your first premium feed is a small anxiety in a large aisle: which numbers matter, what's hype, and what happens if it doesn't agree with your horse? Pur.Muskel is a good starting point because its label explains itself. These 9 reasons walk you through it.

1. One clear job: muscle development

Category first. Pur.Muskel is a supplementary feed formulated for muscle building — layered into a full ration, not replacing it. For a first premium purchase, a product with one defined job is easier to judge than a bag promising everything.

Who this is for: first-time premium buyers who want to know exactly what they're paying for.

2. The protein numbers are the headline

20% raw protein and 160 g/kg digestible crude protein. "Digestible" is the word to learn: it measures what your horse actually takes in. Alongside that, the essential amino acids are listed — lysine 0.85%, methionine 0.25%, threonine 0.6%.

The benefit: the numbers that count most for muscle, printed on the bag.

3. Energy without starch

New feeds worry owners because of "hot" behavior. Pur.Muskel keeps starch at 5.8% and sugar at 4.1%, pulling energy instead from 15.0% fat and 14.1 MJ/kg digestible energy. The formulation is designed for metabolically sensitive breeds, the most behavior-sensitive horses there are.

Who this is for: anyone worried their first premium feed will alter their horse's temperament.

4. A short, readable ingredient list

Meadow ryegrass, soy flakes, flaxseed, horse feed for muscle growth sweet lupine flakes, pea flakes, sunflower seed, apple pome, linseed oil — plus grape seed flour and rosehip. Alfalfa-free, easy on the stomach. Note that it does contain soy flakes, so it is not soy-free.

The benefit: you can make sense of everything in the bucket.

5. It plugs into a plan rather than replacing one

Because Pur.Muskel has no added vitamins or minerals, it integrates into a custom feeding plan. Your forage and balancer keep doing their jobs. That makes it a safe first premium step — you're putting a layer on top, not starting the ration over.

Who this is for: owners who want to upgrade gradually.

6. Competition-legal from day one

If you ever move up to recognized competition, Pur.Muskel is already cleared: competition safe and FEI-compliant. You won't have to switch to a new feed when your ambitions expand.

The benefit: a feed that moves up with your riding.

7. Feeding rates even a beginner can follow

Per 220 lb (100 kg) body weight: 30–50 g daily for light work, 50–80 g for medium, 80–100 g for heavy. A 1,000 lb horse in medium work gets 50–80 g. Small gram ranges, simple to weigh — no fussy mixing.

Who this is for: first-time feed buyers who want precision without complexity.

8. A price with a safety net

$52.99 buys the 44 lb bag (full spec sheet on the product page), and bifid's 30-Day Money-Back Guarantee backs the trial. The product rates 4.55 from 2 reviews, and bifid holds 9.0/10 across 24,098 store-wide reviews. First-time offers can soften the entry even further.

The benefit: if it isn't right, you're not left holding the bag.

9. Real expertise on call

Höveler has made horse feed since 1905 — over 120 years of expertise, made in Germany. Bifid's 24/7 licensed vet team handles your questions from the US, based in Florida. You're not doing this alone.

Who this is for: beginners who will have questions and want straight answers.

How to feed it

Pur.Muskel is a supplementary feed, always added to a complete ration with forage alongside. Daily rates per 220 lb (100 kg) body weight:

Work levelDaily rate per 220 lb (100 kg) body weight Light work0.07–0.11 lb (30–50 g) Medium work0.11–0.18 lb (50–80 g) Heavy work0.18–0.22 lb (80–100 g)

A 1,000 lb horse in medium work receives 50–80 g daily. Weigh the portion — the ranges are small.

Key specs at a glance: 20% raw protein, 160 g/kg digestible crude protein, 15.0% fat, 5.8% starch, 4.1% sugar, 44 lb bag, $52.99.

Find your horse's exact amount with the feeding calculator.

What an owner said

"Excellent performance 9" — Jessica, May 21, 2024 (Quality 5, Value 4, Price 5). Her horses maintain stronger muscle condition on it.

Frequently asked questions

Is this a good first premium feed?

It's a clearly defined, well-labeled supplementary feed: 20% raw protein, stated amino acids, and 5.8% starch. It adds a muscle-support layer to your current ration, which is a sensible first step.

Will I need to change my whole feeding program?

No. It is a supplementary feed with no added vitamins or minerals, designed for clean integration into a full nutrition plan including forage.

Does it contain soy or alfalfa?

It contains soy flakes (so it is not soy-free) and it is alfalfa-free.

What if my horse doesn't take to it?

Bifid offers a 30-Day Money-Back Guarantee, and the 24/7 licensed vet team can sort out feeding questions first.

How much do I feed?

Per 220 lb (100 kg) body weight: 30–50 g light, 50–80 g medium, 80–100 g heavy. A 1,000 lb horse in medium work gets 50–80 g daily.